Everything you need to source, brand, launch, and sell a product business.
MODULE 1 — Find Your Product
You've chosen the product path. Now it's time to lock in exactly what you're selling and how you're going to make or source it. This is where you validate your concept against real market demand and choose the product model worth building.
MODULE 2 — Source It Smart
Getting your sourcing wrong costs you time, money, and customers. This is where you learn how to find the right suppliers, vet them properly, negotiate pricing, and avoid the mistakes that sink most product founders before they even launch.
MODULE 3 — Build the Brand
A great product with a forgettable brand is just another thing on a shelf. This is where you build the packaging, positioning, and visual identity that makes your product feel premium, memorable, and impossible to scroll past.
MODULE 4 — Margin Matters
Most product founders set their prices based on what feels right and end up barely breaking even. This is where you calculate your true cost of goods, protect your margins, and price in a way that actually makes your business profitable.
MODULE 5 — Build Your Storefront
Your product page is your salesperson and most product pages are doing a terrible job. This is where you build the website, product descriptions, and ecommerce experience that makes people trust your brand and click buy.
MODULE 6 — Master Your Fulfillment
Nothing kills a product business faster than a bad fulfillment experience. This is where you build the shipping, packaging, inventory, and returns process that gets your product to your customer on time and in perfect condition every time.
MODULE 7 — Market What You Make
The best product in the world still needs people to know it exists. This is where you build the marketing strategy across social media, influencers, email, and paid ads that gets your product in front of the people who actually want to buy it.
MODULE 8 — Sell Everywhere
Relying on one sales channel is a risk you don't need to take. This is where you learn how to sell across your own site, marketplaces, pop-ups, wholesale, and retail so your product has multiple ways to reach customers.
MODULE 9 — Launch to Sell Out
A product launch without a strategy is just a hope. This is where you build the pre-launch hype, the opening day urgency, and the post-launch momentum that gets your first real orders coming in and keeps them coming.
MODULE 10 — Wholesale, Retail, and Beyond
Your online store is just one way to sell. This is where you learn how to get your product into physical retail stores, pitch wholesale buyers, land partnerships with larger brands, and open up the distribution channels that take your product from an online shop to a brand people discover everywhere.